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Abu Khader Automotive

With four wheels and a dream.

A concept store where the floor remembers every car that drove through it.

Client
Abu Khader Automotive
Discipline
Interior design
Scope
Concept store, interior design, brand environment
Abu Khader Automotive, With four wheels and a dream, image 1
Abu Khader Automotive, With four wheels and a dream, image 2
Abu Khader Automotive, With four wheels and a dream, image 3
Abu Khader Automotive, With four wheels and a dream, image 4

From the first lit renders to the finished space: a ceiling of light strips, a monogram wall at the counter, lifestyle collections on black steel shelving, and tyre tracks sweeping across a white floor. A showroom that sells the feeling as well as the car.