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Archilight

Light, as architecture.

“Not many architects have the luxury to reject significant things.” So we wrote that on the wall.

Client
Archilight
Discipline
Branding
Scope
Mini guidelines, identity, print, signage
Archilight, Light, as architecture, image 1
Archilight, Light, as architecture, image 2
Archilight, Light, as architecture, image 3
Archilight, Light, as architecture, image 4

A wordmark that moves from light to bold, the way a space changes when someone hits the switch. Then a vivid supporting palette, and a signage system that turns wayfinding into a piece of the building.