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Nabil

Be Nabil.

Nabil means noble. So for Ramadan we turned the name into a request: كُون نبيل. Be Nabil.

Client
Nabil
Discipline
Advertising
Scope
Ramadan campaign, key visuals
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Every key visual is one small act passed from one hand to another: a plate shared over iftar, a toy handed to a friend, an umbrella held out in the rain, a glass of water through a car window, an arm across the road. The food is in the frame. The idea is what you do with your hands.