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Oman Vision 2040

Capital of wellbeing.

A national vision, written in the sand it comes from.

Client
Oman Vision 2040
Discipline
Advertising
Scope
National campaign
Oman Vision 2040, Capital of wellbeing, image 1
Oman Vision 2040, Capital of wellbeing, image 2
Oman Vision 2040, Capital of wellbeing, image 3

Omani faces, sea and palm dissolve into Arabic calligraphy, for a campaign about what the country wants to become.