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Ooredoo

Life is not a game.

Toy cars, real consequences. A road safety campaign staged on small islands of road.

Client
Ooredoo
Discipline
Advertising
Scope
Road safety campaign
Ooredoo, Life is not a game, image 1
Ooredoo, Life is not a game, image 2
Ooredoo, Life is not a game, image 3
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Each visual takes one bad habit, from driving tired to texting at the wheel, and acts it out with toy cars on a broken piece of tarmac. The scale is playful. The message is not: life is not a game, so drive safe.