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Sawa

By your side.

A new insurance brand for Kuwait, Jordan and Saudi Arabia, made to feel as easy as the app it lives in.

Client
Sawa
Discipline
Branding
Scope
Brand strategy, identity, guidelines, signage system
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Sawa sets out to change how the region buys insurance. We wrote the strategy and built the identity around its promise, peace of mind: a bold, friendly wordmark, Digital Blue and Light Blue, Readex Pro in Arabic and English, and a signage system of soft, rounded icons that runs from the building facade to the restroom door.