Meet The Elevators

Try our best significance
and growing popularity
of specialty coffee.

When it’s all you are known for,
that’s an issue.

The Adecco Group, the world’s largest HR solutions
provider, was famous for its market-leading, but
ultimately low margin, temporary staffing brand ‘Adecco’
rather than its wider brand portfolio. To create
distinction for the Group brand and simplify the
portfolio, we created a positioning that would widen its
remit and give it licence to become a thought leader. With
its unparalleled scale, and ability to see a macro view of
the world of work, we developed a brand idea that was
about more than making money, or sending people to work.
From 2017 onwards, The Adecco Group operated under an
imperative to ‘Power Prosperity’. This would in turn act
as a connective thread for all the brands in the
portfolio.