Five ₅ Coffee

Try our best significance and growing popularity of specialty coffee.

When it’s all you are known for, that’s an issue.

The Adecco Group, the world’s largest HR solutions provider, was famous for its market-leading, but ultimately low margin, temporary staffing brand ‘Adecco’ rather than its wider brand portfolio. To create distinction for the Group brand and simplify the portfolio, we created a positioning that would widen its remit and give it licence to become a thought leader. With its unparalleled scale, and ability to see a macro view of the world of work, we developed a brand idea that was about more than making money, or sending people to work. From 2017 onwards, The Adecco Group operated under an imperative to ‘Power Prosperity’. This would in turn act as a connective thread for all the brands in the portfolio.