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A logo isa promise.We draw both.

Strategy, name, mark, type, colour, and then every surface the brand will ever touch. Each identity here was built as a complete system, and handed over as a book anyone can follow.

And on the shelf,the street and the screen.

More identities

Believe& conquer

Every identity on this page climbed the same six camps.

  1. Camp 1

    Research

    We start by listening: inside your company, across your competitors, and among the people you want to reach.

  2. Camp 2

    Strategy

    Mission, vision, values, essence, personality, promise. The foundation everything else stands on.

  3. Camp 3

    Identity

    Creative routes, a visual language and a written one, shaped with you until one route says it all.

  4. Camp 4

    Testing

    We take it to the stakeholders and decision makers whose opinion will count, and refine what we hear.

  5. Camp 5

    Execution

    The brand book: strategy on one side, graphics manual on the other, ready for anyone to use.

  6. Summit

    Delivery

    We hand it to your management team, walk them through it, and ask you to grade us.